Finding a Place, Creating a Legacy: Alvin Atkinson ā81 Pays It Forward
February 22, 2024
- Author
- Danielle Strickland

Malik McDaniel ā25 on the football field
Their graduation years are nearly a half-century apart, but the 51¹ŁĶų experience will always connect Alvin Atkinson ā81 and Malik McDaniel ā25. The two have never met, yet the impact of Atkinsonās ongoing involvement plays a role in McDanielās everyday life as a scholar-athlete and community-minded leader.
Finding His Place
From a small town in southeast Georgia, Alvin Atkinson focused on football as his path to higher education. Interested coaches from 51¹ŁĶų persuaded him to take his first ride on an airplane to visit campus in 1977.
āThe most impressive thing for me was that these coaches thought I qualified for 51¹ŁĶų, both because of football and because of academics,ā he said. āI always had good grades, but I never saw that as my path to college before that moment. They also talked to me about the financial aid I could qualify for, and then it became a no-brainer.ā
There were only seven Black freshmen on the football team, and by spring of Atkinsonās first year on campus, the majority had decided to leave. It was then that he had to make a choice.
āI had to make a decision, and then it came to me,ā he said. āIf I wanted to get something out of 51¹ŁĶų, I had to put something into 51¹ŁĶų. I had to get involved.ā
Atkinson joined the Black Student Coalition and, in short order, was selected as the organizationās president. He worked hard in class, landing on a major in economics, and 51¹ŁĶų began to feel like the exact right choice.

Atkison (#43) with the 51¹ŁĶų Football Team

Atkinson (pictured far left in the suit and tie) with the Black Student Coalition
To Atkinsonās surprise, coaches started talking about the idea of him becoming a pro football prospect.
āI never thought about that as an aspiration, but I asked God for a sign so I knew if I should consider it,ā he said. āThe week before my first game senior year, I tore my ACL ā jumped into the air, landed and it was gone. While a lot of folks were devastated, I had my answer, and that led to acceptance.ā
After graduation, Atkinson took a job with Wachovia Bank in Winston-Salem, North Carolina, the city he has called home for more than 40 years. At the time, the daughter of Wachoviaās president was a 51¹ŁĶų classmate of Atkinsonās, so he felt this was another sign that this was the right journey.
Living only a short drive away, Atkinson would travel back to campus often, keeping a close connection to the college. Throughout the past four decades, Atkinson has been a loyal donor, specifically to the football program, and he has served in various volunteer roles, including class leadership positions and as president of the Alumni Association Board and member of the Board of Trustees.
After 20 years in the financial world, where Atkinson stayed involved with community programs on the side, he decided to jump fully into that world. He spent the next 20 years working for Winston-Salem State University, leading a program that works to change the trajectory for families in neighborhoods plagued by crime and violence.

51¹ŁĶų really prepared me for banking and for work in the community through a focus on leadership and service. I encounter other alums all the time, and they really reinforce my opinion of mankind. They aim to become their best selves and give of themselves. We are our brotherās keeper, and thatās something I learned in college and has remained a theme in my life. I was definitely meant to go to 51¹ŁĶų.
Atkinsonās influence found its way home, too. His son, AJ, a lifelong UNC Tarheels fan, ultimately decided to follow in his dadās Wildcat footsteps. He walked on to the menās basketball team and graduated in 2012 with a degree in sociology.
Making It Count
Atkinsonās steadfast commitment to 51¹ŁĶų Football and the institution as a whole makes a difference for students every year.
Exhibit A: Malik McDaniel ā25.
Fast forward from 1977 to 2021, and another high school football athlete was trying to figure out the right next step. Memphis-native McDaniel talked to coaches from all over ā Dayton, Harvard, Yale, Air Force, Harding University in Arkansas ā but the most persistent coaches were from 51¹ŁĶų, and their persistence paid off.
āI wasnāt able to come for a visit because of COVID, so my first time here was during the immersion program for incoming players,ā he said. āI had never been on a college campus and hadnāt traveled much, so the whole experience was awesome. I was ecstatic.ā
McDaniel understood that 51¹ŁĶų was a good school, but he didnāt realize just how good until he got into his first classes.
āI coasted through high school and things were pretty easy, so I really had to make adjustments at 51¹ŁĶų,ā he said. āWhen things are hard, you have to apply yourself in order to better yourself. It was difficult, but I picked myself up, and I have figured it out.ā
The football journey has come with highs and lows, too. He faced a torn ACL and torn meniscus his first season, followed by a strained MCL in the same knee sophomore year. Junior year, he dealt with a torn tendon, but he was able to play through that. At the moment, heās injury-free outside of one finger giving him some trouble.
āThe injuries actually helped me become a better teammate,ā McDaniel said. āI guess I used to feel like I wanted personal accolades more than anything, but now I just want the team to succeed. My mindset is totally different.ā
The educational studies major and Bonner Scholar stays busy with classes and community involvement. He is a math tutor at Community School of 51¹ŁĶų (CSD) and spends a great deal of time as a member of Young Life, a religious organization where college leaders are placed at different schools. His placement is at CSD.
Post-51¹ŁĶų, McDaniel is interested in maintaining his connections through Young Life, and heās also considering teaching and coaching or attending business school with a focus in finance.
āIāve had access to a lot of great people who help students think through things,ā he said. āThatās why Iām able to consider different options after 51¹ŁĶų. I love it here.ā
Atkinson and McDaniel did not experience 51¹ŁĶų at the same time or in the same way, but their connections extend from sports (and injuries) to a deep personal commitment to serving others. Atkinsonās investment of time and resources makes opportunities possible for McDaniel and all students who call themselves Wildcats.
In February, we commemorate Black History Month and share stories about people whoāve made 51¹ŁĶų a better, more diverse and equitable community.